Job Title: Marketing Generalist | Remote

Position Summa

o .

The ideal candidate is analytical, creative, highly organized, and comfortable working in a fast-paced environment. This is a remote, client-facing position, and the successful candidate must be comfortable leading and participating in client meetings via Zoom, presenting campaign performance, explaining marketing strategies, and communicating recommenda

i os .

qu ied.

• mmuniaServe as a primary marketing contact for assigned cl
• ients.
  Lead and participate in client-facing Zoom calls to discuss campaign strategy, performance, results, and next
• steps
  Present marketing reports and explain Google and Meta advertising performance to client.
  Communicate campaign recommendations, opportunities, and challenges clearly and prof
• essionaly.
  Build strong, professional relationships with clients while managing expectations and <
/ul>

deliverabDigital Marketing & Ad M

a
• nagement Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta (Facebook/In
• stagram).
  Monitor daily campaign performance, budgets, lead quality, conversions,
• and ROAS
  Analyze Google Ads and Meta Ads performance and identify opportunities for
• i
mprovemen.
Manage advertising budgets and make data-driven re
• commendatios.
  Conduct audience targeting, keyword research, A/B testing, and c
• r
eative testng.
Identify underperforming campaigns and implement strategies t
• o improve reslts.
  Experience with LinkedIn Ads, YouTube Ads, or other paid <
/ul>

platforms is aMarket

i
• ng Operations Assist in developing and executing integrated market
• ing campaigns.
  Support product launches, promotions, webinars, and customer engageme
• nt initiatives
  Coordinate marketing projects across sales, product, and
• l
eadership team.
Maintain marketing calendars and

campaign timeli

n
• Content & Brand Create and edit marketing content including emails, landing pages, blog posts, sales collateral, and socia
• l media content.
  Ensure marketing materials remain consistent with
• brand guidelines
  Collaborate with designers and developers on marketing assets a <
/ul>

nd website updateAnal

y
• tics & Reporting Track campaign performance using Google Analytics (GA4), Google Ads, Meta Ads Manager, HubSpot, or s
• imilar platforms.
  Prepare regular client-facing reports highlighting KPIs, campaign performance, lead generation, and opportunitie
• s for improvement
  Analyze marketing data and customer behavior to support
• s
trategic decision.
Translate campaign data into clear insights and actionable recomm

endations for

• clienWebsite & SEO Assist with website updates and landing
• page optimization.
  Support SEO initiatives, including on-page optimization, keyword research, and cont
• ent recommendations
  Improve website conversion rates through testing and <
/ul>

performance a

n
• alysiQualifications 3+ years of experience in digital marketing, paid media, or a market
• ing generalist role.
  Hands-on experience managing Google Ads and Meta Ads c
• ampaigns is required
  Strong understanding of Google and Meta ad performance, reporting, optimization, a
• n
d conversion trackin.
Comfortable in a client-facing role and leading/par
• ticipating in Zoom cals.
  Excellent verbal and wr
• i
tten communication skils.
Ability to explain marketing performance and strategy to clients in
• a clear, professional maner.
  Experience with CRM and marketing automation platforms such as H
• u
bSpot, Salesforce, or siilar.
Strong understanding of Google Analytics (GA4), re
• porting, and conversion trcking.
  Highly organized wit
• h
strong project managementskills.
Bachelor's degree in Marketing, Communications, Business, or a rel

ated field, or eq

u
• ivalent exCore Compet
• encies Google Ads M
• anagement
  Meta Ads Managemen
  Pai
• d
Media & Campaign Optimizatin
Client Commun
• ication & Relationship Managem
• n
t
Marketing
• Analytics & Repo
• r
ing
Lead Gen
• ertion
  Content Mareting Email Maketing
  
• SEO & Website Optiizati
• o
n
Project Mnagement
Creat

ive Problm Solving


C

ommunication & CoSuccess in This Role
The successful candidate will help drive qualified lead generation, improve marketing performance through data-driven decision-making, and build strong client relationships. They will be responsible for effectively managing paid advertising campaigns, understanding and communicating Google and Meta performance, and turning campaign data into actionable strategie

s that improve results for our clients